Our History
CrossFit Headquarters - 2002
For Greg and Mallee Amundson, CrossFit is more than a physical fitness program: CrossFit is a Way of Life. Greg has been training and coaching CrossFit for over 10 years. [video]
Greg started his CrossFit training in December 2001 at the original CrossFit Headquarters gym in Santa Cruz, California. As an athlete at the first CrossFit gym, Greg was coached and mentored by CrossFit Founders “Coach” Greg and Lauren Glassman for over seven years.
Greg assisted “Coach” Glassman on the training staff of the first CrossFit Level 1 Seminar. With the launch of the CrossFit Headquarters website and CrossFit Journal, Greg was instrumental in providing the photograph and video content that has been viewed by thousands of people worldwide. Much of the early video footage of Greg’s workouts and technique demonstrations, including the first CrossFit DVD called “Try This At Home” have been credited with inspiring the current generation of CrossFit athletes to begin their CrossFit training.
CrossFit Certificate Course - October 2003
Greg has been referred to by his peers as an “Ambassador of CrossFit” and the “Original CrossFit Firebreather.” Greg and his wife Mallee have traveled around the country teaching the movements, theory and practical application of CrossFit.
In 2007, Greg and Mallee were graciously gifted ownership of CrossFit Santa Cruz directly from “Coach” Glassman. Shortly afterward, the Amundsons founded the “New” CrossFit Santa Cruz. Due to work demands, in 2009 the Amundsons relocated to Imperial Valley, CA and left CrossFit Santa Cruz in the capable hands of current owners Hollis and Daniele Malloy.
Greg and Mallee - CrossFit HQ 2007
When the Amundsons first arrived in Imperial, they worked out together in their small garage gym. However, within a few months, brave co-workers and friends they met at the Navy Base swimming pool, Brazilian Jiu-Jitsu and boxing classes started to ask questions and inquire about learning CrossFit. With their love for CrossFit and their passion to share the undeniable joy it provided, the Amundsons were unable to say no to anyone who expressed an interest. Before long, CrossFit Amundson was born. For the Amundsons, this was their dream come true: The heart and soul of friendship, service and giving back to those who wanted to learn. It was CrossFit at it’s purest.
Greg and Mallee WOD Demonstration – 2007 CrossFit Headquarters – [wmv] [mov]